What Brand is your therapist

Physical therapy is a powerful intervention for all types of people who suffer from various forms of injury and debilitation from physical impairment. One of the cornerstones to physical therapy is its individualized nature. A therapist which designs a treatment plan for the individual in front of them. Their needs, their goals, their history and their beliefs. This is an important tenet. Seeing treatment being offered which claim a response by the Xth session, or a treatment which is readily reproducible is not something therapists do. Its not individualized and specific, it’s not therapy , it’s branding.